We are the matchmaker between your brand and the market.
You built a brand or product worth owning, but you need the right expansion partner.
We have the people and channels that align with your vision. Whether your brand is entering Asia for the first time or an Asian brand ready for the West, we identify the right sales channels, build the pipeline, and manage the introduction.
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Check out some clients we worked with below:
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(1)
FF&E Channel Distribution
(2)
Product Sourcing (City of Dreams)
(3)
Brand Strategy (Kimmik)
(4)
Furniture Package Curation
Channel Matchmaking
You have a product your customers love. We find the retailers, platforms and hospitality buyers who will love it too.
From West Elm's marketing team to a serviced-apartment operator in Shanghai, we open the doors that matter and manage the introduction through to first order.
Value Engineering and Sourcing
We assess whether your product can be manufactured at a price the market will bear, and which factories to work with.
Our sourcing network spans branded items, bespoke commissions and manufacturer direct pricing across Europe and Asia.
Market Entry and Brand Launch
For brands entering a new market, we build the plan and execute it: retail strategy, online channel setup, distribution partnerships, pricing, logistics and launch management.
We've done this for European brands entering China and for Chinese brands going global.
(5)
Growth Advisory (Vermillion)
(6)
Overseas FF&E (Parrot Living)
(7)
Retail Expansion (Indigo Tribe)
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(8)
Overseas Channels (DC Agent)
Channel Matchmaking
You have a product your customers love. We find the retailers, platforms and hospitality buyers who will love it too.
From West Elm's marketing team to a serviced-apartment operator in Shanghai, we open the doors that matter and manage the introduction through to first order.
Value Engineering and Sourcing
We assess whether your product can be manufactured at a price the market will bear, and which factories to work with.
Our sourcing network spans branded items, bespoke commissions and manufacturer direct pricing across Europe and Asia.
Market Entry and Brand Launch
For brands entering a new market, we build the plan and execute it: retail strategy, online channel setup, distribution partnerships, pricing, logistics and launch management.
We've done this for European brands entering China and for Chinese brands going global.
“As a busy designer, I used to spend weeks hunting down specific finishes and furnishings. Working with ATARA MULAN changed that completely. Their sourcing and product development network found me better-quality items—at prices 20% below my usual vendors. Their quality control alone saved me two site revisits. Absolute game-changer.”
Solongo (Design Studio, Ulaanbaatar, Mongolia) | Sales & Sourcing (Trade)
“Working with ATARA MULAN, we successfully entered hotel boutique shops and water park outlets—directly with ownership—opening entirely new sales channels for us. This new channel development project was a game-changer for our business model and unlocked exciting new opportunities.”
Sharon (Ex-Regional Director of HAVAIANAS, HK) | Sales & Sourcing / New Channel Development
We understand your product or brand, your attachment to it, your ambitions and your constraints. We then look through your market fit, pricing, channel viability, and distribution feasibility.
01 - Assessment and Understanding
We connect with the right retailers, operators, distributors, and procurement teams for your goals and to deliver top results.
02 - Connections
From first order through to ongoing channel management, we manage communication and ensure you receive results.
03 - Execution
Our Working Process
Our Working Process
We understand your product or brand, your attachment to it, your ambitions and your constraints. We then look through your market fit, pricing, channel viability, and distribution feasibility.
01 - Assessment and Understanding
We connect with the right retailers, operators, distributors, and procurement teams for your goals and to deliver top results.
02 - Connections
We connect with the right retailers, operators, distributors, and procurement teams for your goals and to deliver top results.
02 - Connections
From first order through to ongoing channel management, we manage communication and ensure you receive results.
03 - Execution
We understand your product or brand, your attachment to it, your ambitions and your constraints. We then look through your market fit, pricing, channel viability, and distribution feasibility.
01 - Assessment and Understanding
We connect with the right retailers, operators, distributors, and procurement teams for your goals and to deliver top results.
02 - Connections
From first order through to ongoing channel management, we manage communication and ensure you receive results.
03 - Execution
Featured Work
NOVAZ
FF&E · Product Catalogue · Brand Strategy
.avif)
Explore Our Brand / Sales Sourcing Portfolio
Discover the wide variety of catalogues, brands, and business strategies we have curated at ATARA MULAN.
