ATARA MULAN supported Steve Leung Design through a structured review of existing revenue streams and the feasibility assessment of new business and market opportunities.

The engagement included the establishment of a refreshed brand identity alongside detailed business planning and ROI forecasting to support sustainable growth. Merchandise and assortment strategies were developed to align product direction with evolving market demand, while crossover initiatives with artists and partner brands expanded creative and commercial reach.

Integrated online sales channel planning and offline experiential campaign development enabled the brand to strengthen both digital presence and physical engagement. This holistic strategy positioned the brand for scalable expansion across multiple touchpoints.