"Exploring New Markets."

ATARA MULAN supported NOVAZ’s entry into the China market through the preparation and execution of a structured business plan tailored to local commercial and hospitality sectors.

The team developed B2B sales and distribution channels, positioning NOVAZ’s FF&E catalogue within targeted project networks and industry partnerships.

Dedicated hospitality sales pipelines were established to connect the brand with developers, operators, and procurement stakeholders across large-scale projects. This approach enabled NOVAZ to transition from catalogue readiness to active market engagement, strengthening visibility and commercial viability within a competitive regional landscape. The result was a scalable foundation for long-term distribution growth and project-based sales expansion.